"We've spent $200 million in advertising and $40 million in consulting fees just to keep our nose above water--there has to be a better way!" - Fortune 500 CEO

Our Experience  

Broad Market Experience:
The principals and alliance partners who comprise AHPL draw from literally hundreds of years of experience in senior-level operating capacities with global companies. We invite you to learn more about our people and their experience within the following representative vertical business categories and horizontal practice areas:

Vertical Business Categories
° Automotive
--Manufacturer branding
--Product development and launch
--Regional/Dealer promotion
--F&I marketing
--P&S marketing
--Design consulting
--Customer targeting
° Financial Services
--Corporate identity and branding
--Customer segmentation
--New product development and launch
--Consumer credit/card acquisition, retention and usage
--Business and consumer lending

° Consumer Packaged Goods
--New product development and launch
--Product portfolio analysis
--Consumer communications, advertising and promotion
--Packaging and product design
--Sales productivity enhancement
--Customer profitability management
° Consumer Electronics

--New product development and design
--Corporate and product branding and communication
--Web-based/E-commerce platform development
--Co-op program/dealer productivity enhancement and promotion

° Travel and Tourism
--Airline, destination, cruise, lodging and car rental branding
and communication
--Retail and wholesale promotion
--Loyalty program development, deployment and analytics
--Co-branded program development and promotion

° Technology
--Global corporate and product brand development
--Global org. strategy, systems and training
--Software, hardware and services product development
--New product/service launches
--Distribution productivity enhancement: dealers, VARS
--Consumer and B2B market analytics
--Sales lead development, conversion and frequency
program development and analytics

° Retail
--Brand development and consumer target analytics
--Marketing, merchandising and customer experience alignment
--E-commerce migration and electronic marketing initiatives
--Loyalty marketing and customer profitability management
--Co-op and franchisee marketing and sales promotion

° Business Services
--Brand positioning and communication
--Multi-level sales prospecting; communications and metrics
--Organizational alignment and delivery optimization
--Customer profitability analysis and management

. Aerospace
--Corporate and Divisional brand positioning & communications
--New product / service development
--New market planning and support

. Energy and Petroleum
--Brand strategy development and execution
--Brand portfolio alignment
--New product development
--Global brand alignment and market planning

. Healthcare & Pharma
--Corporate positioning and brand portfolio management
--New product development
--Market planning and execution

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